Why Customers Churn in Affiliate Marketing Companies
Affiliate Marketing Churn Explained: Why Customers Quit and Jump Companies Churn is a short term given to the frequency of turnover of customers and affiliates in any business. One of the biggest concerns and frustrations for many affiliate marketing companies is this customer and affiliate 'churn'. It's calculated as the percentage of customers who end their relationship with a company within a given period. Typically, churn rates are calculated monthly, quarterly, or annually. Calculated by dividing the number of customers lost during a set…
Malcolm Keith 2026