Snapchat

If all your short-form ad budget goes to TikTok, you could be missing people who use Snapchat every day. Snapchat has reported that 39% of daily U.S. Snapchatters aged 16 to 64 aren't active on TikTok. That makes Snapchat lead generation ads worth a serious look. Especially if you need leads without building a complicated website funnel first. The in-app form can reduce friction compared with sending users to a separate website. The low-budget approach is simple: test one offer, collect permission-based leads,…