GA4 affiliate tracking Archives

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GA4 Affiliate Tracking Setup for Clicks, Not Ecommerce

Post author:Malcolm Keith
Post category:Affiliate Marketing

An affiliate site can send plenty of clicks and still make little money. That is why click quality matters more than a nice-looking traffic graph. GA4 affiliate tracking gives you a clear view of what happens on your own site. You can track outbound affiliate link clicks or incoming affiliate performance in Google Analytics 4 (GA4) using either Enhanced Measurement or Google Tag Manager (GTM). Google Analytics 4 can measure affiliate marketing activity, including outbound clicks from affiliate links, CTA performance, lead-form submissions, and traffic sources.…