re-engagement emails

In email marketing, a 10,000-name list isn't the asset many beginners think it is. If most people never open, click, reply, or buy, those names can hurt your inbox placement and waste your follow-up effort. Re-engagement emails should be employed. A re-engagement email is a targeted message sent to inactive subscribers or cold leads to spark their interest and clean your mailing list Well-timed re-engagement emails give each email subscriber a simple choice: reconnect, change what they receive, or leave cleanly. That's better for them, better…