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Paid traffic gets expensive fast when incomplete conversion tracking leaves your reports telling only half the story. You might see clicks in one dashboard, leads in another, and sales somewhere else, but you still don't know which ad put money in your pocket. Server-side tracking gives you a stronger way to use attribution data, connecting an approved sale back to the original click. Server-side tracking is a data collection method where user interactions on a website or app are sent first to a dedicated cloud server…