Malcolm Keith 2026 
Track Time to First Sale on Paid Leads
A cheap lead is not cheap if it takes forever to buy. If you are paying for Facebook leads, Google Ads calls, solo ad traffic, or any other funnel using paid ads, you need one number - time to first…
How to Find Days to Break Even on Recurring Offers
You can sell a subscription all day long and still be upside down for weeks. That is why days to break even matters. If you are buying traffic, paying affiliates, or launching a membership, you need to understand your startup…
Unique Clicks vs Total Clicks in Affiliate Tracking
A click count can look strong and still tell you the wrong story. If you do not know the difference between unique clicks vs total clicks, you can easily misinterpret your data, scale a weak campaign, cut a good one,…
How to Track Affiliate Refund Rate by Traffic Source
Gross commissions can be deceptive. A traffic source might look excellent on day 7, but it can quickly turn unprofitable once refunds start rolling in and your affiliate refund rate starts rising. Mastering your data is essential for long-term success…
CPM vs CPC vs CPA for New Affiliates
The fastest way to waste money in affiliate marketing is to pay for traffic you do not understand, so time to get to grips with CPM vs CPC vs CPA. When beginners compare CPM, CPC and CPA, they usually think…
Affiliate Conversion Issues And Why Clicks Don’t Buy
Nothing stings like seeing clicks roll in while commissions sit flat and that is clear sign of affiliate conversion issues. If you are a content creator getting traffic but not securing buyers, do not guess at the cause. Most affiliate…
How to Track Lead-to-Sale Rate for Affiliate Offers
A lead is not revenue; it is just a possibility. The lead-to-sale rate is the percentage of leads that ultimately become paying customers and measures the overall effectiveness of your sales and marketing alignment. If you are running affiliate traffic,…
How to Calculate Break-Even Cost Per Lead
What is the maximum amount you can afford to pay for a new prospect before your campaign stops being profitable? That is the question behind your break-even cost per lead, and it is a calculation every marketer, agency owner, and…
How To Build a Free Traffic System Around One Offer
Most people do not need more traffic ideas. They need one offer, one message, and a system they can keep running next week to generate consistent website traffic. I like the idea of creating a free traffic system that has…
Direct Linking vs Bridge Pages for Affiliate Offers
The shortest route to an affiliate offer is not always the smartest one. In the direct linking vs bridge pages debate, the real issue is control, not convenience. If you are buying traffic, trying to keep ad accounts clean, or…
How to Use Affiliate Sub IDs for Better Tracking
Blind traffic in affiliate marketing gets expensive fast. If every click rolls into one bucket, you are making decisions with half the picture missing. That is where affiliate sub IDs, often referred to as a SubID, help you regain control.…