Malcolm Keith 2026 
One offer pays $80 today. Another pays $28 a month for several months. Which one is better? You cannot answer that from the payout line alone. Instead, you need to calculate the customer lifetime value to understand the true profitability…
What is the maximum amount you can afford to pay for a new prospect before your campaign stops being profitable? That is the question behind your break-even cost per lead, and it is a calculation every marketer, agency owner, and…
Affiliate retargeting sounds expensive until you strip it down to what it really is. You are paying to follow up with people who already showed interest in your offers. You aren't paying to reach cold strangers. Also, users often get…
One small change can beat a bigger budget. That is the good news about affiliate split testing. If you are working with low traffic and a tight wallet, you do not need fancy software or a stack of paid tools.…
Profit Fundamentals is a short, easily digestible course. It's designed to help you achieve 100% commissions and bonus cash through strategic online marketing around simple emails. Jeff has about the easiest business model on planet earth. He sends simple emails…